Posted on by marmar20545

Research Task 4.1: Professional Perceptions

Design practice is continually shifting and morphing alongside advances in technology, cultural changes, and the evolving needs of the clients and businesses that rely on designers. Today’s professionals are yesterday’s students. The designers you admire and recognise were once just starting
out. First, identify two or three influential designers. These should be people influential to you – not necessarily famous. It could be designers you know personally or people you have only heard about online or even someone you follow on social media. Next, in a paragraph or two write what assumptions you have about them purely based on their work. Include some examples of their work for reference. Some questions to guide your writing:

Another way to look at this would be through the lens of a client or employer. Imagine what someone who is looking to hire a designer might see when they look at this person’s work. Finally, reach out to them. If you follow them on Instagram, send a DM. If they are an acquaintance or
colleague give them a call, and if you are unable to reach them in person try to find articles about them online or look for their work on a portfolio platform like Dribble or Behance. Compare your assumptions about them
against what they can actually tell you about their place in contemporary design practice and how they found that place.

Identifying Influential Designers

  1. Jessica Hische
    Jessica Hische is a lettering artist, illustrator, and author known for her intricate and beautifully crafted typography. Her work includes iconic projects like the title design for the movie Moonrise Kingdom, the Daily Drop Capproject, and numerous editorial and branding commissions.
  2. Alan Ayoubi
    Alan Ayoubi is a digital artist and motion designer whose visually arresting 3D animations explore themes of futurism and abstract storytelling. His work has been featured in campaigns for tech companies and music videos, often blending surreal aesthetics with hyper-realistic textures.

Assumptions About the Designers

Jessica Hische
Jessica’s portfolio reflects a dedication to craftsmanship and a love of storytelling through lettering. Projects like the Daily Drop Cap reveal her ability to balance discipline and creativity, suggesting she has a meticulous and highly structured process. I assume Jessica’s professional success was built through a combination of personal passion projects and high-profile collaborations, like her work for Moonrise Kingdom, which likely opened doors to more prominent opportunities.

I imagine she works with a close-knit network of art directors, editors, and branding experts. She probably negotiates projects based on her strong reputation and unique style, which stands out in editorial and publishing. Her next projects might include more work in education, such as workshops or resources for aspiring designers, building on her existing books. Her unique contribution is her ability to elevate typography into a form of art that feels both timeless and fresh.

Alan Ayoubi
Alan’s 3D animations suggest he is deeply inspired by the intersection of technology and art. His work often features fluid, dream-like movements and high-tech elements, implying a deep understanding of software like Cinema 4D and Blender. I assume his career trajectory involved early experimentation with digital tools and a breakthrough project—likely a viral or widely recognised campaign—that put his skills in the spotlight.

Alan likely collaborates with tech brands, musicians, and advertising agencies. His process might involve experimenting with algorithms, physics simulations, and textures to create his surreal visuals. His next projects could explore AR/VR experiences, given his futuristic aesthetic. Alan’s unique contribution is his ability to transform abstract concepts into captivating, immersive visual experiences.

Reaching Out and Comparing Assumptions

I reached out to both designers:

  • Jessica Hische: I visited her official website and filled out the contact form with a question about her approach to balancing personal and professional projects. I haven’t received any response so I’ve got some information from her ‘About’ page on her website.
  • Alan Ayoubi: I sent Alan a message on Instagram after seeing his latest 3D art post, asking about his creative process and inspiration.

Comparing Insights

  1. Jessica Hische
    • For nearly 15 years I’ve had the pleasure of collaborating with amazing clients—creating custom lettering artwork for established brands, classic books, postage stamps, and so much more. I’ve travelled the world speaking at creative conferences and colleges, and I’ve befriended innumerable internet strangers while navigating the depths of social media. I cut my creative teeth in Philadelphia and Brooklyn but am now (and forever) based in beautiful downtown Oakland, California. When I’m not drafting letterforms, manipulating beziers, writing kids books, or letterpressing on my Vandercook, I’m doing my best to help others find the same happiness and fulfillment that I’ve found in my work.
  2. Alan Ayoubi response
    • My journey has been about passion, persistence, curiosity and constant learning. I started like many others, experimenting with different tools and styles, always curious to see how far I could push my creativity. Over time, through lots of trial and error, I found my niche in design and education, which led me to creating courses and sharing what I’ve learned.
    • In terms of projects, I’m always looking for ways to create new content that helps aspiring designers grow their skills, whether that’s through new courses, tutorials, or collaborations. I think staying open to new ideas and connecting with people in the industry has been key for me. The design community is full of inspiration, and I’ve learned a lot by simply being part of it.
    • When it comes to negotiating projects, I believe in knowing your worth but also being flexible and open to opportunities that allow growth. And as for the future, I see it as an ongoing creative journey! And I’m always excited to keep exploring new technologies and trends that shape the design world.

Reflection

This exercise highlighted the importance of digging deeper into a designer’s journey. While many of my assumptions about Jessica’s structured approach and Alan’s technical expertise were accurate, their personal motivations and specific career breakthroughs added layers of understanding. Both designers exemplify how blending personal passion with professional collaboration can lead to a fulfilling and impactful career.

Resources

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