Brief
Produce a series of illustrations for packaging to be used for a new range of organic biscuits for children. There are three varieties in the range Raisin, Choc Chip and Ginger biscuits. The client specifically wants three illustrations featuring extinct animals interacting in some fun way with a biscuit to be used on the boxes. The drawings should be in full colour, and the client would like the colours to reflect the ‘flavour’ of the biscuit.
Go to the shops and research the market. How will you stand out amongst the others?
As it will probably be an adult who makes the purchase, you need to decide whether you will exploit ‘pester power’ or appeal to both adult and child. You may want to develop characters suitable for young children or employ a style of drawing to appeal to your all your audiences. You also need to decide whether you will have hand-drawn or ‘straight’ typography.
You need to submit all stages of the development process – thumbnails, visuals for all three designs and a mock-up for at least one.
Keywords:
- Produce a series of illustrations for packaging
- New range of organic biscuits for children؛ Raisin, Choc Chip and Ginger
- Featuring extinct animals interacting in some fun way with a biscuit to be used on the boxes
- Colours to reflect the flavour of the biscuit
- Research the market
- Submit all stages of the development process; thumbnails, visuals for all three designs and a mock-up of at least one
Research
- Children’s food packaging
- Extinct animals
- Organic typefaces
Pinterest boards
Supermarket research
I took a photo of some children’s food packaging at my local supermarket. I looked at the characters on the packaging as well as the colours and typefaces.
Packaging brief
Thumbnails
Based on my Pinterest boards and my photos from the supermarket, I made my thumbnails of a dodo, which is an extinct animal.
Sketches
From my thumbnails, I chose three dodos for my design.
Colour palette
Based on three pictures of three cookies; raisin, chocolate chip and ginger, I made my colour palettes.
Design process
Using Procreate, I made my designs. The watercolour brushes and watercolour textures have been used.
Final designs
Mock – ups
Self – reflection
I think that the final designs are covering all the aspects of the brief. The subject is an extinct animal (dodo), the colours and the Typograph are appealing to both parents and children.
I couldn’t find a suitable packaging mock up for cookies, I think my packaging is more suitable for crisps than cookies. However it looks fine enough to show the effect of the design on the packaging.
I chose my extinct animal based on my research on my Pinterest boards. I didn’t want to choose a dinosaurs for my design, I thought there are quite a lot of dinosaurs on children’s packaging. As the brief was asking to choose a cute extinct animal, in my opinion, the best option was a dodo.
Maryam: OCA Graphic Design 