Exercise 3.3: Image development

Brief

Cut two ‘L’ shapes of card or stiff paper. You are going to use them to explore formats, to zoom in and out of compositions.
Take an image which has a range of content – a family photo, and interior from a magazine or another artist’s work – and enlarge it to A4 and make ten copies. Scenes with action with a background and foreground can be most useful for this kind of exercise.
Use the ‘L’s to create edited versions of each image. Retain the content but try presenting it in different ways in different formats. Repeat this using all of your photocopies. Do some images seem to have more drama because of the way you have cropped them? Has the focus changed – have you made the original subject of the image seem more or less important?
Choose a word for each image that relates in some way to the content. It may contradict the image and show an alternative interpretation or may extend the narrative by describing the content in a slightly different way.
Using one of the images as a basis for an illustration, draw up your artwork to make a poster. Add colours and textures to emphasise your message.
Use the word you selected as the title and reproduce it in a typeface you feel suggests or reflects the meaning of the word itself. Position the text alongside the image.

Key words:

• Take an image which has a range of content – a family photo, and interior from a magazine or another artist’s work
• Create edited versions of each image
• Retain the content but try presenting it in different ways in different formats
• Choose a word for each image that relates in some way to the content
• Using one of the images as a basis for an illustration
• Use the word you selected as the title and reproduce it in a typeface you feel suggests or reflects the meaning of the word itself

Design process

I found a photo with some foreground and background elements. Then used my ‘L’ shaped card to create edited versions by cropping the photo.

I decided to use ‘Change’ for my illustration. Then started my illustration by sketching then used watercolour to paint it.

Then I used Procreate to make my poster. By using gradient map, I managed to make a dramatic effect for my design.

Self – reflection

Using the paper L shape was a nice experience to explore different composition of a photo.

I used watercolour to paint my illustration, however, I wasn’t sure that the result is interesting enough for a poster. So, I decided to use Procreate to make some adjustments to my work. I tried different effect at the end. I quite liked the effect that made by gradient map. The result seem quite eye catching. As brief asked, we could add colour and texture to emphasise the message.

I also tried different typefaces. I quite liked the serif typefaces as they look quite elegant. The typeface that I used was ‘Ditot‘. Also, I used the colours from the image for the text.