Exercise 2.4: Making a moodboard

Brief

Choose one of the words from the previous exercise and on a large sheet begin expanding on the themes and ideas that you identified.
Collect swatches of colour and texture to or create your own to establish a palette of colours and repertoire of marks. Google some of the words and from the Images link, either print off or draw from some of the images that emerge. Go through other books and magazines and take snippets of images, which have associations with your words and theme. Assemble these elements on your large sheet.
You are not creating a piece that is a designed artefact in its own right. You don’t have to include words but may want to selectively incorporate some words into your moodboards as an aide-memoire. If you organise your content according to visual connections you may find that links and some nice surprises emerge This should lead to you being able to recognise or establish a hierarchy within your content. There is more on this concept in Part three.

Key words :

• One word from previous exercise
• Collect swatches of colour and texture
• Google search
• Drawn or printed images
• Images from books or magazines
• Assemble on a large sheet
• Words (optional)

Design process

The word that I chose for this exercise is “Exotic” as it was the same word I had in my previous exercise. I’d already done my research for this word. I started to look around the house for any textures or patterns that can be related to this word. I collected some wallpaper and some textile swatches that I thought might be related to the word “Exotic”.

Then I had some google search for some images. I drew them and painted them on a white paper and cut them out.

I chose a black large sheet and started putting the swatches as well as the paintings on it. Then I cut out some images from the magazines that I had available. At the end, I added some buttons and ribbon for the final touch.

Self – reflection

This exercise was very interesting. I think each person can have a different perspective on a specific word. It was very clear in one of the previous exercises, which we needed to make a spider diagrams for different words. I had different spider diagrams compare to the other person. It shows that if someone else wants to make a mood board for the word “Exotic” it would be probably different. For this exercise, I gathered some images, textures, colours and patterns related to theme, Exotic, then arranged them on the board. The aim was to create the mood by a collection of swatches of colour and texture. I think this mood board’s showing my feeling and perspective on this word, which is personal.